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Email clicks divided by email opens – measure the effectiveness of your email copy.Other relevant actions youll want to monitor to measure conversion rate include:Bookings divided by page visitors – measure the effectiveness of your web content.

This allows you to tailor your website experience for them and focus your attention where it makes the most sense.your tours or activities company can better understand how its actions affect business performance.Metrics can also help you gain new perspectives that can earn you a competitive edge in your market.

An online review is the equivalent of a referral from a friend.Bookings divided by sales enquiries – measure the effectiveness of your sales process.

The number of people who attend a tour divided by total bookings – measure no-shows.

Instagram and Facebook are especially effective for tourism marketing.This effort helped them deal with queries received on Messenger more efficiently and increased new Messenger conversations 8.

Then choose the Send Message option and select Messenger under Where you would like this button to send people.They used the tool to provide information and offerings while building a deeper connection with their audience.

Among the other positive outcomes of the campaign were increased brand awareness and sales in Egypt.its great features will help you resolve more customer inquiries online as some of them will be completely handled by Messenger.